LA Ranks 181st Out of 182 U.S. Cities for Singles. Its Dating Pool Isn't the Problem.
Luvo Local Luvo Local

LA Ranks 181st Out of 182 U.S. Cities for Singles. Its Dating Pool Isn't the Problem.

Let's start with a ranking that should be impossible for a city this size, this sunny, and this full of single people.

WalletHub's most recent Best & Worst Cities for Singles study places Los Angeles at T-181 out of 182 U.S. cities — tied for second-to-last in the entire country, behind hundreds of cities with a fraction of LA's population, restaurants, and nightlife. Roughly 53% of Angelenos are single.

Read More
In LA, Everyone Has an Agent, a Manager, and a Concierge Doctor. Nobody Has Someone for Their Love Life.
Luvo Local Luvo Local

In LA, Everyone Has an Agent, a Manager, and a Concierge Doctor. Nobody Has Someone for Their Love Life.

Let's start with the number that quietly rules out the easiest explanation for LA dating being hard.

Los Angeles County's gender ratio sits at roughly 97 to 99 men for every 100 women, according to Census Bureau data — essentially balanced, nowhere near the kind of skew you'd find in Miami or Singapore. Whatever's making dating here feel so genuinely difficult, it isn't the math. The pool is fine.

Read More
LA Runs on Almost. The Apps Perfected It. The Room Ends It.
Luvo Local Luvo Local

LA Runs on Almost. The Apps Perfected It. The Room Ends It.

Let's start with a quote from early MyCheekyDate press coverage in Los Angeles.

A writer who attended one of MyCheekyDate's first LA events filed this observation: "As the traffic roars around us, as we find ourselves divided and isolated in this giant neon mecca called home, I am convinced that the people of Los Angeles might not be so doomed, after all. We can choose to abandon these concrete islands with a little whiskey and a lot of faith."1

Read More
In LA, Even the Check Has a Pitch
Luvo Local Luvo Local

In LA, Even the Check Has a Pitch

Los Angeles spans 503 square miles. A "fifteen-minute drive," in the specific, almost mythological way Angelenos use the phrase, can take an hour depending on the time of day, the freeway, and forces no one fully understands. This isn't incidental to dating here — it's foundational.

Before two people in LA have even discussed who's paying, they've usually already negotiated something more consequential: where.

Read More
Los Angeles Is Haunted. 74% of Daters Have Been Ghosted At Least Once.
Luvo Local Luvo Local

Los Angeles Is Haunted. 74% of Daters Have Been Ghosted At Least Once.

Here is the specific texture of being ghosted in Los Angeles.

It is warmer than other cities. The person who disappears on you here tends to do it with more initial enthusiasm — more energy in the early texts, more genuine apparent interest in the first conversation, more of a sense that something might actually be happening. LA runs on performance. People are good at the beginning.

Read More
LA Is Brilliant at the First Impression. Date Three Is Where the Performance Has to Stop.
Luvo Local Luvo Local

LA Is Brilliant at the First Impression. Date Three Is Where the Performance Has to Stop.

Singles in Los Angeles often feel they must meet unattainable standards to be considered worthy of love. Women are expected to be ageless and glamorous. Men are expected to be powerful, wealthy, and physically fit. The result is a city full of people performing a version of themselves that nobody can actually live up to by date three.

There is a particular kind of fatigue that sets in for Los Angeles daters somewhere around the second or third date, and it is rarely about the other person.

Read More
LA Runs on Intention and Craft. Its Dating Strategy Has Not Caught Up.
Luvo Local Luvo Local

LA Runs on Intention and Craft. Its Dating Strategy Has Not Caught Up.

Los Angeles is one of the most extraordinary cities on earth. Nearly 4 million residents. A cultural output that reaches every corner of the planet. Weather that makes the rest of the country quietly furious. And approximately 53% of its population is single — an enormous pool of creative, ambitious, interesting people who came to this city believing in possibility.

Read More
Los Angeles, the World Cup Just Cancelled the Audition.
Luvo Local Luvo Local

Los Angeles, the World Cup Just Cancelled the Audition.

Team USA beat Paraguay 4-1 at SoFi Stadium on June 12.

The celebrations that followed — at the stadium, at the fan zones across Southern California, at the watch parties from Silver Lake to Santa Monica to the San Fernando Valley — were not managed. They were not curated. They were not optimised for the best possible first impression.

Read More